Hempz Firm Hold Styling Gel locks in style. Applied to wet hair for styling control, due to the inclusion of Hemp Seed Oil, and the EFA’s contained in the oil, it also helps protect from blow dry and styling heat damage. Applied Hempz Firm Hold Styling Gel to dry styles, it adds lift and helps hold styles without weighing down the hair. Vitamins A & E help protect the hair from environmental damage and state of the art polymers provide firm, long lasting memory style to the hair.